Yeti coolers have quickly become one of the top selling premium cooler brands on the market and their products are highly desired among beachgoers, boaters and fishermen. Unfortunately, yeti coolers tend to be quite pricey relative to other offerings on the market; we will explore why Yeti coolers are so costly as well as some cost-cutting alternatives available today that could provide better value.
Yeti coolers are so costly because they are constructed with superior materials designed to withstand harsh outdoor conditions. Their durable roto-molded plastic can withstand impacts while their thick walls and lid offer insulation benefits, helping retain more ice than competing models on the market.
Yeti coolers can be extremely costly because of their branding and marketing strategy. Positioned as high-end luxury items associated with outdoor sports activities, Yetis are often seen as status symbols associated with these pursuits - only affordable by those willing to shell out extra for this luxury item.
Yeti coolers are an ideal investment for frequent users, however their price may not justify purchasing one just to store food and beverages during an occasional camping or fishing trip. A more cost-effective solution may be Coleman coolers, which provide similar functionality but at an more reasonable cost point.