When it comes to gaming, Nvidia still reigns supreme. That's not to say AMD GPUs can't hold their own against Nvidia offerings, however. Many of the same features that Nvidia offers like monitor syncing, upscaling, and ray tracing are now available on AMD cards for a much more affordable price.
Nvidia also leads the way in AI-enabled rendering technologies like DLSS, which can dramatically improve performance when playing games on high settings. This is a feature that AMD has been working on for some time now, but it's not yet as advanced and refined as what Nvidia has to offer.
On the other hand, a lot of people don't need these kinds of advanced graphics features to enjoy gaming. They're fine with sacrificing some detail for higher frame rates and a smoother overall experience.
This is why a lot of people lean towards Nvidia when they're looking to buy a new GPU. The only thing standing in their way is finding a card that fits within their budget and delivers the kind of gaming performance they're after.
The good news is that AMD has made some major improvements in this area recently. Their AMD Software — now called Radeon Software Adrenalin Edition — makes it easy to find all of your essential game and display settings in one application. In comparison, GeForce Experience requires a separate app to access your critical settings. This may not seem like a big deal for hardware nerds, but it can be frustrating for newcomers who have to click through two different applications before they can get started.